Courtesy of JWU University Communications

Since JWU first became the Official Education Partner of TD Garden and the Boston Bruins, our students have had the chance to create menu items for the arena's Legends restaurant, explore new ways to enhance the fan experience, and even make breakfast for the Bruins. (Charlie McAvoy loved the pancakes!)

The winter term's Directed Experiential Education (DEE) course project with TD Garden brought seven Sports, Entertainment, Event — Management (SEEM) students together to spend the winter term developing a marketing strategy for a new members-only seating area in the arena. The group worked closely with several members of TD Garden's marketing team to research, strategize and put together a final presentation.

The team:
Grace Brandon '20
Olivia Cox '20
Sheamus Fitzgerald '22
Isaac Gevov '20
Isabella Harpenau '20
Jillian Miele '22
Carlee Morgan '21

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